Itβs a question Iβve asked myself hundreds of times in conversations with TA leaders around the world: why do some teams thrive while others struggle?
Hiring is one of the most critical functions in any organization, but getting it right can feel impossible. Many teams are stuck firefighting β chasing open roles, frustrating stakeholders, and leaving candidates in the dark. Itβs a cycle thatβs all too familiar.
And yet, Iβve also seen incredible innovation. Iβve sat with teams that are redefining what hiring excellence looks like, leveraging data, technology, and strategy to deliver real business impact. These moments are inspiring, but they also serve as a reminder: thereβs always room to grow and innovate.
Enter, the Hiring Excellence Maturity Model.
Why a Maturity Model Now?
Over the last decade with SocialTalent, Iβve had the privilege of working with and learning from hundreds of organizations. And through this Iβve seen distinct patterns emerge β common challenges, shared opportunities, and most importantly, pathways to excellence. But 2025 is a turning point. The talent market has shifted dramatically, with AI, automation, and new workflows disrupting traditional practices. Leaders are asking tough questions: βWhat does great hiring look like now?β and βHow do we evolve?β
Thatβs why weβre creating the Hiring Excellence Maturity Model. This isnβt just a framework; itβs a guide to navigating change. Itβs designed to help you assess where you are today, identify where you want to go, and provide a clear roadmap for getting there.
The Problem: You Donβt Know What You Donβt Know
Hereβs the thing, however: most organizations donβt realize whatβs possible when it comes to hiring. Iβve met teams that proudly showcase their hiring processes, only to realize theyβre miles behind the best in the business. And itβs not their fault β they simply havenβt seen whatβs out there. On the flip side, Iβve worked with teams at the cutting edge of recruitment, pushing boundaries and setting new standards.
What separates these organizations isnβt just resources or tools, itβs perspective. When youβve seen true hiring excellence, you canβt unsee it. And once you know whatβs possible, youβre compelled to reach for it. Thatβs the power of this model: itβs about showing you whatβs possible and giving you the practical steps to achieve it.

The Solution: SocialTalentβs Hiring Excellence Maturity Model
The model breaks down hiring maturity into five levels, each representing a key stage in the journey:
- Reactive: Hiring processes are ad-hoc and unstructured, focused purely on immediate needs.
- Structured: Teams start to develop basic strategies, introducing technology and early collaboration.
- Scaled: Recruitment aligns with business goals, delivering measurable outcomes and consistent candidate experiences.
- Strategic: Advanced planning, data-driven decision-making, and integrated diversity initiatives become the norm.
- Hiring Excellence: Recruitment evolves into a strategic muscle, leveraging AI and innovation to set benchmarks for the industry.
Within this model there are also core components that define each level β Tools, KPIs, Organizational Structures, Processes, and Capabilities.
And itβs important to understand that this journey isnβt always linear. Many organizations operate at different levels across their hiring functions. For example, you might be at a βStrategicβ level with candidate experience but still βReactiveβ when it comes to leveraging technology. Thatβs okay. The model is designed to meet you where you are and guide you forward.
Why It Matters
Let me use a simple analogy β hiring is like training for a marathon. You donβt wake up one day and run 26 miles. Instead, you progress through milestones β 5K, 10K, half-marathon β each stage preparing you for the next. Itβs the same with hiring maturity. You might be nailing the pacing within your 10K (e.g., candidate experience) but still struggling with your diet and shoes (e.g., tools and technology). The key is knowing where you are and whatβs needed to level up.
Hiring is no longer just a function either, itβs a strategic differentiator. Companies that prioritize hiring as a core business activity consistently outperform their competitors. They attract better talent, build stronger cultures, and achieve more ambitious goals.
But the stakes are higher than ever. Candidates expect seamless, personalized experiences. Leaders need frameworks to make informed decisions. And organizations are under pressure to adapt quickly to a changing landscape. The Hiring Excellence Maturity Model is our way of helping you rise to the occasion.
Over the next decade, I believe this framework will become an essential tool for organizations looking to navigate change. And I have to stress, itβs not about reinventing the wheel β itβs about helping you prioritize what matters, scale effectively, and achieve hiring excellence.
Reflect and Engage
So, where are you today? Are you stuck in reactive hiring? Have you started building structure and scale? Or are you aiming for strategic excellence? Wherever you are, the important thing is to look around and start moving forward..
Over the coming editions of this newsletter, Iβll break down each core component of the model, starting with βToolsβ, showing you what excellence looks like through every stage of the model, and providing practical insights to help you progress and take your hiring to the next level.
Whatβs Next
Next week, weβll dive into the first core element of the model (βToolsβ) and explore how to move from basic to exceptional under this umbrella. But remember, this journey isnβt just about improvement; itβs about transformation. Whether youβre running your first 5K or aiming for a marathon, weβre here to guide you every step of the way!
The post Are Your Hiring Practices Holding You Back? Introducing the Hiring Excellence Maturity Model appeared first on SocialTalent.