The annual event that helps recruitment marketing pros and recruitment leaders supecharge strategies and return genuine marketing ROI.
THE 9th ANNUAL RECRUITMENT MARKETING EXPERIENCE. LIVE FROM BOUNCE, FARRINGDON. THIS IS AN EVENT NOT TO MISSED AND ONE YOU WILL NEVER FORGET!
Energetic, experiential, engaging…the iconic recruitment marketing assemble designed for recruitment marketing professionals and recruitment leaders looking to gain a competitive advantage and take their brand and strategy to the next level.
Attend if you tick any of these:
- Marketing professional working in agency or client-side recruitment
- Involved in any aspect of employer branding
- Recruitment agency boss in charge of marketing or marketing budget
Everything you’ll hear at this event is relevant and implementable. And we’ll have FUN along the way!
Revolutionise your recruitment marketing to build your brand, stand out from the competition, win more business, make more placements and hire more of the right people.
This event will be packed with tips, tricks and practical takeaways to implement straight into your own recruitment marketing strategy.
Hear from leading experts who’ve seen it and done it, as they take you on a journey of understanding what great recruitment marketing looks like. We’ll be tackling topics to help you revolutionise your marketing and take your recruitment business to next level.
This event will help you:
- Convert marketing budget into tangible pound notes (ROI guaranteed)
- Build a brand proposition that will be the envy of your competitors
- What marketers (and business leaders) can learn from comedy and improvisation
- Develop more meaningful interactions that engage the talent and customers you need
- Learn what your candidates and clients REALLY want from your communications
- Build a bullet-proof marketing strategy that stands up to an ever-changing environment
- Nail the absolute MUST HAVES in any successful recruitment marketing campaign
- Commercialise everything! Email, video, SEO. Even those social posts!
- Convert more sales through your website without spending a penny
- Find out what the Top 10 must-have marketing tools are right now
Our speakers are experts in their field and really do walk the walk. Check out their sessions below.
Plus – and a first for Recruitment Experience events – our unique marketplace will allow you to explore tech designed to make your commerical world more efficient.
THIS IS AN EVENT NOT TO BE MISSED.
“The best £200 you’ll ever spend. on your marketing” Rohan Shah, Managing Director, Reuben Sinclair
“I’ve attended every one of these incredible events, and they continue to deliver. Whether you’re an advocate of recruitment marketing, a sceptic, or just starting your journey, this is the event for you.” Ricky Wheeler, Marketing Director
Lunch and networking drinks included.
An event partnered by the brilliant SourceFlow, Paiger, Green Umbrella, and Abstraction Labs.
Matt Comber, CEO, SouceFlow
Yes, Matt’s back! And not only will he be armed with a whole new topic and a bag full of fresh hilarity, Matt is also this year’s compare. Expect mayhem!
Talk Title: AI Agents and the Future for Recruitment Marketers
AI agents won’t just improve recruitment ops and marketing processes —they will redefine the industry.
- How AI-driven systems will predict, engage, and place candidates
- The rise of fully autonomous hiring workflows and what it means for recruitment marketers
- The risks, rewards, and realities of an AI-first recruitment industry
Get ready for a future where recruitment AI tech isn’t just a tool—it’s a thinking, acting, and marketing machine.
Jade Brar-Haase, Founder, Branded by Aquila
Leveraging over a decade of industry expertise and with enviable academic credentials, Jade crafts highly effective, measurable marketing strategies that enhance brand positioning, drive revenue, attract top talent, and accelerate organisational growth.
Jade’s concepts are fresh, innovstive, and creative, and fuelled by a contemporary energy that helps builds stakeholder advocacy, leading to quicker and more profitable results.
Talk Title: Personal Brand 2.0: Takeaways to Fuel Your Recruiters for a Stronger 2025
In 2024, businesses woke up to personal branding. Recruiters were experimenting. But what about now?
We’ve entered Personal Brand 2.0 – where a strong personal brand is a competitive advantage, not just a trend. In 2025, personal branding becomes a business-critical tool for generating leads, reducing resistance, and building trust with clients and candidates.
Drawing from lived experience with recruiters and insights from BbA’s newly launched eBook, Jade will share practical takeaways on creating a structured personal branding strategy – from setting smart goals and building roadmaps to rewarding PB success at every level, from graduates to top billers.
You’ll learn how to motivate PB efforts and align stakeholder communication with clear answers to FAQs. Personal branding isn’t just about visibility. It’s about driving revenue and becoming an authority.
Are you ready to lead the way?
Ricky Wheeler, Marketing Director, The Consultancy Group
If you haven’t had the pleasure of listening to Ricky’s unique take on the role of marketing within recruitment, now’s your chance.
From building legendary brands such as Broadbean and Cube19, to forming strategies for growth recruitment agencies, Ricky’s not just seen it all, he’s influenced it!
Expert high energy, relentless takeaways, and a lot of laughter!
Talk Title: How to Make More Money – Oops, I Meant Add Intrinsic Value in Recruitment Marketing
Everyone in recruitment marketing wants to make more money. The problem? Most people go about it the wrong way.
This talk isn’t about working harder, running more events, or building audiences on LinkedIn. It’s about understanding where the real value is created – the difference between recruitment marketers who scrape by and those who command six-figure salaries and long-term incentives.
I’ll break down three key strategies that actually work, the three biggest mistakes that held me back, and how the best in the business think differently. You’ll see how management measures success versus how you perceive it – and why bridging that gap is where the real money is made.
If you’re looking for a roadmap to earning more without running yourself into the ground, this is it. No fluff, no theory – just the reality of what works.
Catherine Henderson, Fractional CMO, NorthStar People
A seasoned strategic marketer with over 20 years experience, 15 of those spent in recruitment. Catherine has worked in SME’s, global corporations, established brands and scaled challenger organisations.
A firm believer that marketing is essential to any recruitment business’s growth, Catherine has built marketing functions as profit-centres and proved the value of marketing as a clear and tangible revenue generator.
Catherine founded Boudicca Consulting to offer fractional CMO, strategy and mentoring services to marketing teams and businesses in the recruitment sector.
Talk Title – Become an Indispensable Marketing Superhero
Despite the many changes in attitude towards marketing, it remains that we often find ourselves justifying everything we do. Maybe sales isn’t ‘bought in’ or the boss doesn’t ‘get it’. Whatever, this makes our job harder. So, to avoid all this and ensure synergy, it’s up to us recruitment marketers to steer the ship.
What we’ll cover – the key two areas where you can prove your worth in your business:
- Proving your worth – measuring what you do
Takeaways: Marketing KPIs worksheet, meaningful KPIs by channel and activity
2. Questioning your business – WHY are you doing what you’re doing
Takeaways: How to question business goals; link your marketing activity to them
Kieron Mayers, Head of Marketing, Paiger
Kieron’s broad-ranging recruitment sector experience is second-to-none. Expect honest reflections on where the industry is heading, the future of marketers in an industry moving at breakneck speed, and tricks you can implement today to improve your brand, market reach, and sales.
Talk Title: WTF is a Marketing Engineer? How the Modern Recruitment Marketer Must Evolve
Overview:
The traditional recruitment marketer focused on brand, communications, digital, and events.
Today’s environment demands a hybrid “marketing engineer” who combines creative thinking with technical capabilities and data analysis.
I’m going to talk about how the tools and systems marketers should be thinking about, exploring and learning in order to develop and future-proof their careers.
Learn how to assess your current capabilities, identify skill gaps, and prepare for a future where marketing and technology are inseparable.
Ellie Lewis, Recruitment Marketing Leader, Cera
We love hearing stories from consumer brands, so we’re thrilled to be joined this year by the wonderful Ellie Lewis.
With a background in presurised recruitment, leaisure, and healthcare industries, Ellie knows what it takes to connect the dots for winning campaigns and lasting results. As in-house recruitment marketing titans go, youd be hard pushed to find anyone more knowledgable – or engaging – as Ellie.
Ellie operates at the heart of an organisation, connecting marketing with sales, compliance, ops, IT, HR and finance teams to ensure opportunities for customer acquisition and retention are maximised.
Talk Title: The Importance of Aligning Marketing with Recruitment and Business Goals
How closely shouls businesses align brand and marketing/attraction strategy with recruitment goals and targets? And how should these be aligned to business needs and goals?
Ellie will share frtonline learnings from her branch-based budget strategy and how she uses an account based marketing approach for each supported location and department. Including how data underpins all levels of this strategy and why all data needs to be held up to account to prevent setting up for failure.
Emily Thomas, Brand & Comunications Manager, Thrive Recruitment Marketing
Emily started her career in-house at a recruitment agency, so she knows exactly what it’s like to be the marketer translating business goals into brand strategy… while still fielding “Can you just make this look better?” requests. Now at Thrive Recruitment Marketing, she partners with recruitment business’ across 15+ countries from executive search to embedded and contingent, to build brands that cut through the noise and actually support commercial growth.
Turning traditional agencies into go-to brands, Emily’s all about making marketing feel less like a support act and more like the strategic powerhouse it is. She brings sharp thinking, real-world experience, and a whole lot of empathy for the marketers doing the heavy lifting behind the scenes.
Talk Title: Cut the Fluff, Keep the Strategy: Branding That Drives Results
Let’s set the record straight. Marketing isn’t here to make things pretty. It’s here to drive the business forward.
But in too many recruitment agencies, there’s still a disconnect. Leaders expect marketing to bring in leads, elevate the brand, attract talent, command higher fees… but without a clear value proposition or alignment to the actual business strategy.
Sound familiar?
This session is for the marketers who are tired of being the “afterthought” and ready to be the engine. It’s for the ones who know that brand is more than a logo and marketing is more than a campaign.
We’ll show you how to build a brand that does the heavy lifting. One that attracts, converts, and earns its seat at the leadership table. You’ll learn how to productise your offering, back it with real proof, and align it with commercial objectives to drive measurable ROI.
We’ll walk through the S.H.A.R.P. framework and give you the tools to cut through the noise, get internal buy-in, and finally connect brand to business.
Marketing can lead. Let’s show them how marketing can go beyond the fluff to the good stuff!
Key Takeaways from this session:
- Your brand is a growth engine, not a garnish. When aligned with business goals, your VP an drive real results = more leads, better clients, higher fees.
- Proving ROI starts with brand clarity. A clear, consistent brand message makes it easier to convert clients, attract top talent, and justify marketing investment with real metrics. (Making your consultants and recruitment leaders happy!)
- Marketing drives strategy when brand and business talk to each other. When your brand reflects your commercial objectives (and your team is aligned) you move from a support function to a strategic driver.
Adam Oldfield, Founder & CEO at Force24
Talk Title: Winning the Battle for Attention
We are moving into the age of the attention economy. Attention is a precious resource. Marketers must not only capture it but keep it. Adam, our Founder and CEO, will explore why attention is the new currency and how brands can cut through the noise. He’ll share insights and practical strategies to help businesses build stronger connections and drive real engagement.
Rob Garner, Founder, Abstraction Labs
Talk Title:- How To Get Your Agency’s Website To The First Page Of Google
We all know there is know magic wand to get your website on the front page of google but with the right knowhow and expertise it is possible!
Listen to Founder of Abstraction Labs Rob Garner as he unpacks how it is possible to gt your website on the front page of Google with trade secrests tips and tricks that will boost your websites relevance and exposure overnight! This is a talk you do not want to miss
Alicia Torres, Senior Marketing Manager at Force24
Talk Title:- Making the Inbox Hit Like Instagram
Marketers put so much effort into creating scroll-stopping content for social media, so why do emails often feel like an afterthought? In this session, Alicia, Force24’s Senior Marketing Manager, will show you how to apply the same creativity, storytelling, and engagement techniques from social media to your email marketing. From visual thinking to hook-driven copy, learn how to make your emails stand out in a crowded inbox just like the best posts on Instagram. It’s time to stop treating email as a static channel and start making it thumb-stopping!