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Don’t turn away great candidates before they even apply 

When companies complain to us about the volume/quality of responses to their Job Ads, they’re barking up the wrong tree.

Their problem doesn’t lie with the candidates but with the Job Ads themselves. Put simply, too many Job Ads are talent repellents – be it because they are full of confusing corporate and alienating jargon or packed with gendered wording that implies the workplace isn’t gendered diverse and that women wouldn’t belong there.

All of which means it’s high time companies took a good, critical look at their own Job Ads. They are, after all, the first point of contact between a company and a candidate – and the language used can either deter skilled candidates or open up a workplace to a wider, more diverse pool of talent.

If you’re reading this and thinking “I wonder if our Job Ads are up to scratch,” allow us to introduce you to the Get-Optimal scoring tool.

Our free-to-use scoring tool analyses your Job Ad on eight essential components – DE&I, Content, Automation, Diversity recruitment, SEO, Engagement/ readability, Social mobility, Budgets – and the result will reveal where there’s work to be done.

For example, 98 per cent of Job Ads analysed by Get-Optimal in 2020 were masculine biased – this automatically and unconsciously excluded over 50 per cent of qualified female candidates.

What else is included in the Get-Optimal Job Ad report? Well since you ask:

*An optimal score of between 1 and 100 of your Job Ad looking at content, engagement and readability.

* 50 different components analysed within your Job Ad – how will it perform on Job Boards and Search Engines?

• A full review of unconscious gender bias before you publish your Job Ad.

• SEO – how are the algorithms reading and prioritising your Job Ad over competitors?

• Accessibility – does your Job Ad conform to web accessibility guidelines?

And the best part is that the Get-Optimal job ad report is absolutely free. So what are you waiting for? Set up a complimentary meeting today so we can help your business hire for DE&I in 2021 because, after all, diverse teams transform business.

Never forget that a good job advert is the cornerstone of your hiring process. It doesn’t matter how many jobs boards you post on, or how attractive your benefits are if your approach to writing a Job Ad is all wrong.

Daniel Fellows

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